
Our ISV Growth Hub
Our ISV Growth Hub empowers independent software vendors to scale by offering end-to-end support, from product assessment and modernization to seamless cloud migration. We integrate cutting-edge AI capabilities to enhance your solution's performance and innovation potential. Additionally, we provide go-to-market (GTM) strategy assistance to accelerate customer adoption and drive business success.
IISVIS
ISV Challenges
We recognise common challenges ISVs face as they scale their business, and we provide strategic support to help overcome them
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Technology Evolution
How do we keep up with evolving technology platforms?
We need architecture guidance to ensure our solution is scalable.
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Plan & AI Adoption
We need help in defining my value proposition, pricing & packaging my solution for marketplace.
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Programs & Investments
How do we leverage hyperscaler programs, investments and technical support.
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Customer Acquisition
Cost of customer acquisition is significant, and it is hard to develop new sales channels.
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Reporting and Governance
The board level lacks understanding of AI and needs to be educated.
45% of boards say it is not on the agenda (Harvard 2024).
Our Proven Methodology for ISV Growth
Our proven framework—Plan, Build, Publish, and Grow—drives ISV growth with continuous governance.

Our Delivery Approach
Our delivery approach is tailored to each ISV’s maturity and support needs, ensuring the right level of guidance. Our extensive partner ecosystem provides expertise in development, digital asset creation, and branding.
Trusted by Our Customers
"We relied on Aivy’s 50+ years of Microsoft expertise to optimise our licensing, reduce costs, and drive innovation through the transition to CSP licensing. Their knowledge of the Microsoft ecosystem assured us we were in expert hands. AIspire offered invaluable insights into our AI strategy, assisting us in integrating AI with Microsoft tools and providing architectural guidance and business modelling to build our solution on the Azure platform, driving efficiency and future growth."
Jeremy Hay – MD RCP New Zealand
I worked with Puneet directly for many years when he was our MSFT PDM, and again when he moved to broader APAC roles in MSFT.
Puneet understood our business even though we were unique in the MSFT Partner landscape, and bought highly strategic guidance and leadership which enabled us to grow our business at a much higher rate than regional benchmark year on year for many years. Puneet was expert in navigating the MSFT machine, ensuring we were not only tapped into the right people and programs, but also represented in the most favourable light in terms of MSFT’s overall objectives. This inside info and wisdom saw us invited to many global programs, some in the early beta stages, which raised the profile of the business and gave us additional momentum to grow.
This additional momentum saw us become strategic to one of our upstream partners, who eventually acquired us. Puneet’s partnership was a key ingredient to bring about this highly favourable outcome.
Symon Thurlow -ex CEO Parallo